Think of your story as a song, and be musical. A piece of music has range, notes of different lengths, different tempos, and dynamics: piano for soft, forte for loud. There are accents, crescendos and decrescendos, sustain and staccato. Your writing, your prose, should hold an audience by the ear as well as by meaning. Use short sentences and long, short words and long words. Borrow from music by using repetition, but also use rests. Use italics for stress. Even all caps IF YOU MUST. Sullen, plain, flat ordinary prose is the literary equivalent of Musak. If you’re not expressive with language, you have one foot in the writerly retirement home! Crank that amp to 11. Let’s hear it!